This sign is the reason I started this blog. I used to walk past this sign every day on my way to work in Toronto - but I didn't think anything of it until I stopped eating animals.
There is so much WTF all over this thing that I don't even know where to start. Whether it's the cow on its hind legs (personification), the presentation of his own head on a platter in the manner of a waiter or butler (butlerfication) or the head itself being replace by a fully loaded cheeseburger (burgification) - this sign is bananas.
Also - I get that "Holy Chuck" is simply a play on "Holy Fuck," but the fact that the decapitated, smiling head has a halo over it is STRONGLY implying that people who eat here are going to go to hell. Or some kind of cow hell, at least. That is LITERALLY the only reason I can think of that this poor butler-cow would be smiling at this very moment.
I thought for a moment about trying to find a picture of a real decapitated cow in order to prove the cognitive dissonance that I am talking about here, but then I figured, hey; if you're here reading this blog it's because you a) know me or b) have googled yourself down into some kind of vegan, animal rights rabbit hole, and you might not want to look at such a horrifying image because that's not what you came here for. I know you're picking up what I'm putting down in this blog. Instead, let's look at a picture of what a cow really looks like, to remind us why the chucked-up sign above is full of chit.
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